The Ten Sins

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  1. You think excellent customer service is only delivering your product on time, as ordered and with a friendly attitude. The highly successful do more.
  2. You base your competitiveness only on low prices. Over 68% of the buying public doesn't consider price the most important benefit.
  3. You spend 99% of your time working in your company, instead of on it. You are the Captain of your ship. You can't steer it, if you are always working below decks.
  4. You always talk in terms of what you can do, instead of finding out what your prospects really want. If you ask them, you may have opportunities you didn't realize.
  5. You think you can't find good employees. You may not be able to get them "on the cheap", however the cheap ones are usually the most expensive.
  6. You worry more about what your competition is doing, than what you are doing. Figure out what you need to do to make your company the best. Let the competition worry about you.
  7. You complain to your customers: about anything. Who wants to hear it? Would you? A customer may sympathize with you, but that won't improve your business opportunities.
  8. Every situation is a crisis. Problems are a part of doing business. If you get uptight about everything, those around you will too. That's bad for business.
  9. You forget that when a new customer buys something, that didn't end the relationship: it just started it. Figure out a way to stay in touch with them. Relationships require contact.
  10. You forget that the only real reason to be in business for yourself is to make a good profit. Think it was really just to be your own boss? You won't feel that way, if the bill collectors are hounding you.

Yes, there are more than "ten sins" but these happen all the time and they are easy to correct. There is an odd truism about business. No one or two really good things will guarantee success, but one or two really bad things will guarantee failure.


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